Crafting loyalty
client
Joe & the Juice
industry
Food & beverage
Role
Art Director & Design Lead
Year
2025
Crafting loyalty
client
Joe & the Juice
industry
Food & beverage
Role
Art Director & Design Lead
Year
2025
Crafting loyalty
client
Joe & the Juice
industry
Food & beverage
Role
Art Director & Design Lead
Year
2025
Overview
Led the project from pitch to first launch. As Design Lead and Art Director, I defined the creative direction and delivered UI and motion. From concept to production, reaching users worldwide.
Overview
Led the project from pitch to first launch. As Design Lead and Art Director, I defined the creative direction and delivered UI and motion. From concept to production, reaching users worldwide.
Overview
Led the project from pitch to first launch. As Design Lead and Art Director, I defined the creative direction and delivered UI and motion. From concept to production, reaching users worldwide.
The RFP
Curated screens
The RFP
Curated screens
The RFP
Curated screens
Process
Brand & strategy workshop / Creative direction
/ Prototyping for user-testing /
Brand & strategy workshop / Creative direction / Prototyping for user-testing /
Brand & strategy workshop / Creative direction / Prototyping for user-testing /
Discovery
Exploration direction & user-testing
Discovery
Exploration direction & user-testing
Discovery
Exploration direction & user-testing
challenge
Worked within technical legacy and fast timelines to shape a future-ready direction that addressed core loyalty and re-ordering challenges.
challenge
Worked within technical legacy and fast timelines to shape a future-ready direction that addressed core loyalty and re-ordering challenges.
challenge
Worked within technical legacy and fast timelines to shape a future-ready direction that addressed core loyalty and re-ordering challenges.
Reskin exisitng app
Production work
Reskin exisitng app
Production work
Reskin exisitng app
Production work
Result
Delivered a uplifted app experience, based on data and user-testing, with a new loyalty program and solved re-ordering challenges through frictionless flows and a visual direction inspired by the brand’s fresh, energetic products.
Result
Delivered a uplifted app experience, based on data and user-testing, with a new loyalty program and solved re-ordering challenges through frictionless flows and a visual direction inspired by the brand’s fresh, energetic products.
Result
Delivered a uplifted app experience, based on data and user-testing, with a new loyalty program and solved re-ordering challenges through frictionless flows and a visual direction inspired by the brand’s fresh, energetic products.
MVP Phase
Visual concepts
MVP Phase
Visual concepts
MVP Phase
Visual concepts
Get in touch
© 2026
Get in touch
© 2026
Get in touch
© 2026