Crafting loyalty
client
Joe & the Juice
Role
Art Direction, Creative lead, UI & motion
Crafting loyalty
client
Joe & the Juice
Role
Art Direction, Creative lead, UI & motion
Crafting loyalty
client
Joe & the Juice
Role
Art Direction, Creative lead, UI & motion
The deliverable
Winning the RFP. Leading the design direction for a full app re-skin and the first MVP phase
The deliverable
Winning the RFP. Leading the design direction for a full app re-skin and the first MVP phase
The deliverable
Winning the RFP. Leading the design direction for a full app re-skin and the first MVP phase
The RFP
Curated screens
The RFP
Curated screens
The RFP
Curated screens
Discovery
Exploration & user-testing
Discovery
Exploration & user-testing
Discovery
Exploration & user-testing
challenge
Balanced tech legacy with quick timelines while leading design for future growth.
challenge
Balanced tech legacy with quick timelines while leading design for future growth.
challenge
Balanced tech legacy with quick timelines while leading design for future growth.
Reskin exisitng app
Production work
Reskin exisitng app
Production work
Reskin exisitng app
Production work
Result
Delivered a re-skin with no revenue drop and a strong foundation for growth.
Result
Delivered a re-skin with no revenue drop and a strong foundation for growth.
Result
Delivered a re-skin with no revenue drop and a strong foundation for growth.
MVP Phase
Visual concepts
MVP Phase
Visual concepts
MVP Phase
Visual concepts
