Crafting loyalty
client
Joe & the Juice
industry
Food & beverage
Role
Art direction, Design Lead, UI & Motion
Year
2024 - 2025
Crafting loyalty
client
Joe & the Juice
industry
Food & beverage
Role
Art direction, Design Lead, UI & Motion
Year
2024 - 2025
Crafting loyalty
client
Joe & the Juice
industry
Food & beverage
Role
Art direction, Design Lead, UI & Motion
Year
2024 - 2025
The deliverable
Winning the RFP. Leading the design direction for a full app re-skin with UX enhancements and the first MVP phase, while uplifting the brand in the digital space.
The deliverable
Winning the RFP. Leading the design direction for a full app re-skin with UX enhancements and the first MVP phase, while uplifting the brand in the digital space.
The deliverable
Winning the RFP. Leading the design direction for a full app re-skin with UX enhancements and the first MVP phase, while uplifting the brand in the digital space.
The RFP
Curated screens
The RFP
Curated screens
The RFP
Curated screens
Discovery
Exploration direction & user-testing
Discovery
Exploration direction & user-testing
Discovery
Exploration direction & user-testing
challenge
Balanced tech legacy and constraints with quick timelines while leading design for future growth.
challenge
Balanced tech legacy and constraints with quick timelines while leading design for future growth.
challenge
Balanced tech legacy and constraints with quick timelines while leading design for future growth.
Reskin exisitng app
Production work
Reskin exisitng app
Production work
Reskin exisitng app
Production work
Result
Delivered a successful launch of their refreshed app design. Built around a direction that blends convenience with the energetic freshness of their products.
Result
Delivered a successful launch of their refreshed app design. Built around a direction that blends convenience with the energetic freshness of their products.
Result
Delivered a successful launch of their refreshed app design. Built around a direction that blends convenience with the energetic freshness of their products.
MVP Phase
Visual concepts
MVP Phase
Visual concepts
MVP Phase
Visual concepts
