Designed Precision
client
Atotech
industry
Speciality chemicals & electroplating
Role
Senior designer & Art Director
Year
2023 - 2024
Designed Precision
client
Atotech
industry
Speciality chemicals & electroplating
Role
Design Lead & Digital Art Director
Year
2023 - 2024
Designed Precision
client
Atotech
industry
Speciality chemicals & electroplating
Role
Senior designer & Art Director
Year
2023 - 2024
Designed Precision
client
Atotech
industry
Speciality chemicals & electroplating
Role
Senior designer & Art Director
Year
2023 - 2024
I led the redesign of Atotech’s B2B e-com platform from concept through initial production. Defining design direction and shaping the end-to-end product experience, supported by a new design system. Working closely with Brand, Marketing, E-com and APAC dev teams, the outcome was a reliable, globally consistent platform that enabled customers to confidently self-serve complex products, and supported long-term digital growth.
I led the redesign of Atotech’s B2B e-com platform from concept through initial production. Defining design direction and shaping the end-to-end product experience, supported by a new design system. Working closely with Brand, Marketing, E-com and APAC dev teams, the outcome was a reliable, globally consistent platform that enabled customers to confidently self-serve complex products, and supported long-term digital growth.
I led the redesign of Atotech’s B2B e-com platform from concept through initial production. Defining design direction and shaping the end-to-end product experience, supported by a new design system. Working closely with Brand, Marketing, E-com and APAC dev teams, the outcome was a reliable, globally consistent platform that enabled customers to confidently self-serve complex products, and supported long-term digital growth.
I led the redesign of Atotech’s B2B e-com platform from concept through initial production. Defining design direction and shaping the end-to-end product experience, supported by a new design system. Working closely with Brand, Marketing, E-com and APAC dev teams, the outcome was a reliable, globally consistent platform that enabled customers to confidently self-serve complex products, and supported long-term digital growth.
I led the redesign of Atotech’s B2B e-com platform from concept through initial production. Defining design direction and shaping the end-to-end product experience, supported by a new design system. Working closely with Brand, Marketing, E-com and APAC dev teams, the outcome was a reliable, globally consistent platform that enabled customers to confidently self-serve complex products, and supported long-term digital growth.
Process
Brand & strategy workshop /
Style tile / Content direction
Our goal was to modernise a platform customers avoided, making technical information feel clear, and usable. The design direction was inspired by the purity of lab environments & the structure of the periodic table, visualising how Atotech’s chemical elements combine into a single, precise product. Through structured workshops, close feasibility alignment, and hands-on design leadership, I translated this concept into a clear visual system that reduced friction without oversimplifying complexity.
Our goal was to modernise a platform customers avoided, making technical information feel clear, and usable. The design direction was inspired by the purity of lab environments & the structure of the periodic table, visualising how Atotech’s chemical elements combine into a single, precise product. Through structured workshops, close feasibility alignment, and hands-on design leadership, I translated this concept into a clear visual system that reduced friction without oversimplifying complexity.
Our goal was to modernise a platform customers avoided, making technical information feel clear, and usable. The design direction was inspired by the purity of lab environments & the structure of the periodic table, visualising how Atotech’s chemical elements combine into a single, precise product. Through structured workshops, close feasibility alignment, and hands-on design leadership, I translated this concept into a clear visual system that reduced friction without oversimplifying complexity.
Our goal was to modernise a platform customers avoided, making technical information feel clear, and usable. The design direction was inspired by the purity of lab environments & the structure of the periodic table, visualising how Atotech’s chemical elements combine into a single, precise product. Through structured workshops, close feasibility alignment, and hands-on design leadership, I translated this concept into a clear visual system that reduced friction without oversimplifying complexity.
Our goal was to modernise a platform customers avoided, making technical information feel clear, and usable. The design direction was inspired by the purity of lab environments & the structure of the periodic table, visualising how Atotech’s chemical elements combine into a single, precise product. Through structured workshops, close feasibility alignment, and hands-on design leadership, I translated this concept into a clear visual system that reduced friction without oversimplifying complexity.
The platform launched with increased adoption, shifting customers from phone and email orders to self-service. Improved ordering flows and contextual support chat reduced pressure on sales and support teams. In parallel, I initiated a scalable content and AI imagery track, accelerating timelines and enabling the design system to ship in parallel with development. The result was a resilient ordering ecosystem and a shared design foundation for future growth.
The platform launched with increased adoption, shifting customers from phone and email orders to self-service. Improved ordering flows and contextual support chat reduced pressure on sales and support teams. In parallel, I initiated a scalable content and AI imagery track, accelerating timelines and enabling the design system to ship in parallel with development. The result was a resilient ordering ecosystem and a shared design foundation for future growth.
The platform launched with increased adoption, shifting customers from phone and email orders to self-service. Improved ordering flows and contextual support chat reduced pressure on sales and support teams. In parallel, I initiated a scalable content and AI imagery track, accelerating timelines and enabling the design system to ship in parallel with development. The result was a resilient ordering ecosystem and a shared design foundation for future growth.
The platform launched with increased adoption, shifting customers from phone and email orders to self-service. Improved ordering flows and contextual support chat reduced pressure on sales and support teams. In parallel, I initiated a scalable content and AI imagery track, accelerating timelines and enabling the design system to ship in parallel with development. The result was a resilient ordering ecosystem and a shared design foundation for future growth.
The platform launched with increased adoption, shifting customers from phone and email orders to self-service. Improved ordering flows and contextual support chat reduced pressure on sales and support teams. In parallel, I initiated a scalable content and AI imagery track, accelerating timelines and enabling the design system to ship in parallel with development. The result was a resilient ordering ecosystem and a shared design foundation for future growth.
Landing / Login page
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