Digtially tailored
client
COS
industry
Fashion
Role
Senior designer & Art Director
Year
2025
Digtially tailored
client
COS
industry
Fashion
Role
Senior designer & Art Director
Year
2025
Digtially tailored
client
COS
industry
Fashion
Role
Senior designer & Art Director
Year
2025
I was brought in during the discovery phase to visualise and shape COS’s first loyalty program translating strategic concepts into concrete design, interactions, and motion. Working closely with the Strategy Director, I led the visual exploration and created animations and prototypes that made abstract ideas tangible without pushing the brand into redesign territory.
I was brought in during the discovery phase to visualise and shape COS’s first loyalty program translating strategic concepts into concrete design, interactions, and motion. Working closely with the Strategy Director, I led the visual exploration and created animations and prototypes that made abstract ideas tangible without pushing the brand into redesign territory.
I was brought in during the discovery phase to visualise and shape COS’s first loyalty program translating strategic concepts into concrete design, interactions, and motion. Working closely with the Strategy Director, I led the visual exploration and created animations and prototypes that made abstract ideas tangible without pushing the brand into redesign territory.
I was brought in during the discovery phase to visualise and shape COS’s first loyalty program translating strategic concepts into concrete design, interactions, and motion. Working closely with the Strategy Director, I led the visual exploration and created animations and prototypes that made abstract ideas tangible without pushing the brand into redesign territory.
Genarated images
For opportunity visuals
Process
Thinking / Ideation / Iterating
The primary challenge was to explore loyalty without cheapening the brand. COS needed a system that felt fashion-forward, editorial, and considered, avoiding traditional “earn and burn” mechanics. The design direction was anchored in the idea of a curated wardrobe over time, positioning loyalty as a sequence of meaningful moments rather than points. To support this, I explored refined layouts, restrained motion, and a photography-forward visual language that balanced freshness with familiarity.
The primary challenge was to explore loyalty without cheapening the brand. COS needed a system that felt fashion-forward, editorial, and considered, avoiding traditional “earn and burn” mechanics. The design direction was anchored in the idea of a curated wardrobe over time, positioning loyalty as a sequence of meaningful moments rather than points. To support this, I explored refined layouts, restrained motion, and a photography-forward visual language that balanced freshness with familiarity.
The primary challenge was to explore loyalty without cheapening the brand. COS needed a system that felt fashion-forward, editorial, and considered, avoiding traditional “earn and burn” mechanics. The design direction was anchored in the idea of a curated wardrobe over time, positioning loyalty as a sequence of meaningful moments rather than points. To support this, I explored refined layouts, restrained motion, and a photography-forward visual language that balanced freshness with familiarity.
The primary challenge was to explore loyalty without cheapening the brand. COS needed a system that felt fashion-forward, editorial, and considered, avoiding traditional “earn and burn” mechanics. The design direction was anchored in the idea of a curated wardrobe over time, positioning loyalty as a sequence of meaningful moments rather than points. To support this, I explored refined layouts, restrained motion, and a photography-forward visual language that balanced freshness with familiarity.
Recommendation opportunity
In parallel, I created Ai-generated model visuals wearing COS garments to support the loyalty and recommendation opportunities. Enabling editorial-style styling recommendations based on items a customer had purchased. By treating AI as a production and visualisation tool rather than a feature, the work expanded COS’s loyalty vision and provided a concrete, design-led foundation to inform future strategy and production decisions.
In parallel, I created Ai-generated model visuals wearing COS garments to support the loyalty and recommendation opportunities. Enabling editorial-style styling recommendations based on items a customer had purchased. By treating AI as a production and visualisation tool rather than a feature, the work expanded COS’s loyalty vision and provided a concrete, design-led foundation to inform future strategy and production decisions.
In parallel, I created Ai-generated model visuals wearing COS garments to support the loyalty and recommendation opportunities. Enabling editorial-style styling recommendations based on items a customer had purchased. By treating AI as a production and visualisation tool rather than a feature, the work expanded COS’s loyalty vision and provided a concrete, design-led foundation to inform future strategy and production decisions.
In parallel, I created Ai-generated model visuals wearing COS garments to support the loyalty and recommendation opportunities. Enabling editorial-style styling recommendations based on items a customer had purchased. By treating AI as a production and visualisation tool rather than a feature, the work expanded COS’s loyalty vision and provided a concrete, design-led foundation to inform future strategy and production decisions.
Get in touch
© 2026
Get in touch
© 2026