Digtially tailored

client

COS

industry

Fashion

Role

Art Director / UX/UI

Year

2025

Digtially tailored

client

COS

industry

Fashion

Role

Art Director / UX/UI

Year

2025

Digtially tailored

client

COS

industry

Fashion

Role

Art Director / UX/UI

Year

2025

Overview

Created opportunities and AI driven content for their next-generation loyalty program during the discovery phase. One that fits their brand and customers needs.

Overview

Created opportunities and AI driven content for their next-generation loyalty program during the discovery phase. One that fits their brand and customers needs.

Overview

Created opportunities and AI driven content for their next-generation loyalty program during the discovery phase. One that fits their brand and customers needs.

Genarated images

For opportunity visuals

Genarated images

For opportunity visuals

challenge

Uplifting the brand’s visual identity for its first loyalty program, balancing freshness with familiarity. Implementing loyalty mechanics shaped in a way to create a unique experience and not with your typical earn and burn points.

challenge

Uplifting the brand’s visual identity for its first loyalty program, balancing freshness with familiarity. Implementing loyalty mechanics shaped in a way to create a unique experience and not with your typical earn and burn points.

challenge

Uplifting the brand’s visual identity for its first loyalty program, balancing freshness with familiarity. Implementing loyalty mechanics shaped in a way to create a unique experience and not with your typical earn and burn points.

Result

Expanded the brand’s loyalty vision through fresh creative opportunities. Enhancing their look and feel with refined layouts and meaningful interactions and motion, guided by an editorial, photography-forward, uncluttered direction.

Result

Expanded the brand’s loyalty vision through fresh creative opportunities. Enhancing their look and feel with refined layouts and meaningful interactions and motion, guided by an editorial, photography-forward, uncluttered direction.

Result

Expanded the brand’s loyalty vision through fresh creative opportunities. Enhancing their look and feel with refined layouts and meaningful interactions and motion, guided by an editorial, photography-forward, uncluttered direction.