jOE & THE JUICE
sector
Food & beverage
role
Desgin lead & art director
type
App
jOE & THE JUICE
sector
Food & beverage
role
Desgin lead & art director
type
App
From pitch through the first re-design launch, defining and leading a small team to create a scalable product foundation. With initial platform restrictions, I was tasked to setup a platform for long-term growth.
From pitch through the first re-design launch, defining and leading a small team to create a scalable product foundation. With initial platform restrictions, I was tasked to setup a platform for long-term growth.
From pitch through the first re-design launch, defining and leading a small team to create a scalable product foundation. With initial platform restrictions, I was tasked to setup a platform for long-term growth.
Pitch
Our goal was to restore confidence in the app’s visual layer without compromising conversion, focussing on performance. While introducing new loyalty mechanics, I established a visual direction inspired by the brand’s fresh, energetic products.
Our goal was to restore confidence in the app’s visual layer without compromising conversion, focussing on performance. While introducing new loyalty mechanics, I established a visual direction inspired by the brand’s fresh, energetic products.
Our goal was to restore confidence in the app’s visual layer without compromising conversion, focussing on performance. While introducing new loyalty mechanics, I established a visual direction inspired by the brand’s fresh, energetic products.
Production
The first phase of the re-design launched ahead of MVP with zero revenue drop, avoiding the short-term losses common to major app updates. The outcome is not only a polished app but a stable platform for the brand’s future evolution.
The first phase of the re-design launched ahead of MVP with zero revenue drop, avoiding the short-term losses common to major app updates. The outcome is not only a polished app but a stable platform for the brand’s future evolution.
The first phase of the re-design launched ahead of MVP with zero revenue drop, avoiding the short-term losses common to major app updates. The outcome is not only a polished app but a stable platform for the brand’s future evolution.
MVP discovery
