jOE & THE JUICE
sector
Food & beverage
role
Design lead & art director
type
App
jOE & THE JUICE
sector
Food & beverage
role
Design lead & art director
type
App
From pitch through the first redesign launch, defining and leading a small team to create a scalable product foundation. With initial platform restrictions, I was tasked to setup a platform for long-term growth.
From pitch through the first redesign launch, defining and leading a small team to create a scalable product foundation. With initial platform restrictions, I was tasked to setup a platform for long-term growth.
From pitch through the first redesign launch, defining and leading a small team to create a scalable product foundation. With initial platform restrictions, I was tasked to setup a platform for long-term growth.
Pitch
Our goal was to restore confidence in the app’s visual layer without compromising conversion, focussing on performance. While introducing new loyalty mechanics, I established a visual direction inspired by the brand’s fresh, energetic products.
Our goal was to restore confidence in the app’s visual layer without compromising conversion, focussing on performance. While introducing new loyalty mechanics, I established a visual direction inspired by the brand’s fresh, energetic products.
Our goal was to restore confidence in the app’s visual layer without compromising conversion, focussing on performance. While introducing new loyalty mechanics, I established a visual direction inspired by the brand’s fresh, energetic products.
