COS
sector
Fashion
role
Product designer & Art director
type
App
COS
sector
Fashion
role
Product designer & Art director
type
App
I was brought in during the discovery phase to visualise and shape COS’s first loyalty program, creating strategic concepts. I led the product exploration and created animations and prototypes without pushing the brand into redesign territory.
I was brought in during the discovery phase to visualise and shape COS’s first loyalty program, creating strategic concepts. I led the product exploration and created animations and prototypes without pushing the brand into redesign territory.
I was brought in during the discovery phase to visualise and shape COS’s first loyalty program, creating strategic concepts. I led the product exploration and created animations and prototypes without pushing the brand into redesign territory.
AI content creation
The primary challenge was to explore loyalty without cheapening the brand. COS needed a system that felt fashion-forward, editorial, and considered, avoiding traditional “earn and burn” mechanics. The design direction was anchored in the idea of a curated wardrobe over time, positioning loyalty as a sequence of meaningful moments rather than points.
The primary challenge was to explore loyalty without cheapening the brand. COS needed a system that felt fashion-forward, editorial, and considered, avoiding traditional “earn and burn” mechanics. The design direction was anchored in the idea of a curated wardrobe over time, positioning loyalty as a sequence of meaningful moments rather than points.
The primary challenge was to explore loyalty without cheapening the brand. COS needed a system that felt fashion-forward, editorial, and considered, avoiding traditional “earn and burn” mechanics. The design direction was anchored in the idea of a curated wardrobe over time, positioning loyalty as a sequence of meaningful moments rather than points.
opportunity prototype
In parallel, I created Ai-generated model visuals wearing COS garments to support the opportunities. Enabling editorial-style styling recommendations based on items a customer had purchased. By treating AI as a production and visualisation tool rather than a feature, the work expanded COS’s loyalty vision and provided a concrete, design-led foundation to inform future strategy and production decisions.
In parallel, I created Ai-generated model visuals wearing COS garments to support the opportunities. Enabling editorial-style styling recommendations based on items a customer had purchased. By treating AI as a production and visualisation tool rather than a feature, the work expanded COS’s loyalty vision and provided a concrete, design-led foundation to inform future strategy and production decisions.
In parallel, I created Ai-generated model visuals wearing COS garments to support the opportunities. Enabling editorial-style styling recommendations based on items a customer had purchased. By treating AI as a production and visualisation tool rather than a feature, the work expanded COS’s loyalty vision and provided a concrete, design-led foundation to inform future strategy and production decisions.
