Atotech
sector
Speciality chemicals & Electroplating
role
Desgin lead & art director
type
Web / Mobile
Atotech
sector
Speciality chemicals & Electroplating
role
Desgin lead & art director
type
Web / Mobile
I led the redesign of Atotech’s B2B e-com platform from concept through initial production. Defining design direction and shaping the end-to-end product experience, supported by a new design system. The outcome was a reliable, globally consistent platform that supported long-term digital growth.
I led the redesign of Atotech’s B2B e-com platform from concept through initial production. Defining design direction and shaping the end-to-end product experience, supported by a new design system. The outcome was a reliable, globally consistent platform that supported long-term digital growth.
I led the redesign of Atotech’s B2B e-com platform from concept through initial production. Defining design direction and shaping the end-to-end product experience, supported by a new design system. The outcome was a reliable, globally consistent platform that supported long-term digital growth.
E-com dashboard
Our goal was to modernise a platform customers avoided, making technical information feel clear, and usable. The design direction was inspired by the purity of lab environments & the structure of the periodic table, visualising how Atotech’s chemical elements combine into a single, precise product. Through structured workshops, close feasibility alignment, and hands-on design leadership, I translated this concept into a clear visual system that reduced friction without oversimplifying complexity.
Our goal was to modernise a platform customers avoided, making technical information feel clear, and usable. The design direction was inspired by the purity of lab environments & the structure of the periodic table, visualising how Atotech’s chemical elements combine into a single, precise product. Through structured workshops, close feasibility alignment, and hands-on design leadership, I translated this concept into a clear visual system that reduced friction without oversimplifying complexity.
Our goal was to modernise a platform customers avoided, making technical information feel clear, and usable. The design direction was inspired by the purity of lab environments & the structure of the periodic table, visualising how Atotech’s chemical elements combine into a single, precise product. Through structured workshops, close feasibility alignment, and hands-on design leadership, I translated this concept into a clear visual system that reduced friction without oversimplifying complexity.
The platform launched with increased adoption, shifting customers from phone and email orders to self-service. Improved ordering flows and contextual support chat reduced pressure on sales and support teams. In parallel, I initiated a scalable content and AI imagery track, accelerating content timelines and enabling the design system to ship in parallel with development. The result was a resilient ordering ecosystem and a shared design foundation for future growth.
The platform launched with increased adoption, shifting customers from phone and email orders to self-service. Improved ordering flows and contextual support chat reduced pressure on sales and support teams. In parallel, I initiated a scalable content and AI imagery track, accelerating content timelines and enabling the design system to ship in parallel with development. The result was a resilient ordering ecosystem and a shared design foundation for future growth.
The platform launched with increased adoption, shifting customers from phone and email orders to self-service. Improved ordering flows and contextual support chat reduced pressure on sales and support teams. In parallel, I initiated a scalable content and AI imagery track, accelerating content timelines and enabling the design system to ship in parallel with development. The result was a resilient ordering ecosystem and a shared design foundation for future growth.
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